7 Questions That Make AI Sound Like You
Most AI content sounds like it was written by a committee. Not because the AI is bad. Because the setup is wrong. Fix the setup in 10 minutes and hear the difference immediately.
- 7 questions that capture your real voice, not the “professional but friendly” version.
- A ready-to-paste prompt template that works in ChatGPT, Claude, or any AI tool.
- See the difference instantly. Works with ChatGPT, Claude, or any AI.
Why AI content sounds generic
AI writes generic content because you gave it generic instructions. “Write me a LinkedIn post about plumbing services” gets you a post that could be any plumber in any country.
Think about it like hiring a copywriter. If you sat them at a desk and said “just write something professional,” they would stare at you. A good copywriter asks questions first. AI needs the same brief.
Skip the brief, and you get the answer everyone gets: safe, smooth, and forgettable.
What this guide gives you
The 7 Questions
Answer these honestly, in your own words. Do not try to sound professional. The whole point is to sound like you.
1 How would you describe your business to someone at a barbecue?
This strips out the jargon. Nobody explains their job to a stranger holding a burger by saying they are “a solutions-focused provider.”
2 What is the one thing you want every customer to know about you?
This forces you to pick a single message instead of trying to say everything at once, which is how you end up saying nothing.
3 What do your best customers say about you, in their words, not yours?
Your customers’ language is more persuasive than your marketing language. It is proof, not a claim. Most businesses never capture it.
4 What is the biggest mistake people in your industry make when they try to market themselves?
This surfaces your opinions. AI content becomes distinctive when it has a point of view. This question finds yours.
5 What topic could you talk about for an hour without notes?
This finds your genuine expertise. The stuff that sounds confident because it is true, not because it has been polished.
6 Copy a sentence from your website that sounds most like you.
A real sample of your voice is worth more than any description of it. “Professional but friendly” means nothing. An actual sentence IS the voice.
7 Copy a sentence that sounds least like you.
Knowing what to avoid is just as useful as knowing what to aim for. Most people can spot the fake sentence on their own site immediately.
The Prompt Template
Paste your answers into ChatGPT, Claude, or any AI tool with this prompt.
Copy this entire prompt, fill in your answers, and test it. Ask the AI to write a LinkedIn post about your business and see the difference.
This is one piece of the puzzle.
Sounding like yourself is the foundation. But marketing is also about what you say, where you say it, how often, and whether anyone acts on it. Most small businesses are weak on at least two of those without realising it.
Take the Free AI Opportunity AssessmentFind our articles useful? Help us show up more in your Google results:
