Why choose a fractional CMO?
Hiring a full-time marketing director costs £60,000–£100,000 a year. Most small businesses can’t justify that — but they still need someone who can set strategy, hold agencies accountable, and make sure marketing spend turns into revenue.
A fractional CMO gives you that senior thinking on a part-time basis. You get the strategy and oversight without the salary, the pension, or the office politics.
- Senior marketing strategy tailored to your business
- Vendor and agency oversight — make sure you’re getting value
- KPI scorecards so you know what’s working
- A marketing leader on your team, without the overhead
What we do as your fractional CMO
Four pillars of marketing leadership that keep your business moving forward.
Strategy & Roadmap
A clear marketing plan built around your business goals, your budget, and your capacity. We prioritise the actions that will move the needle fastest.
Campaign & Vendor Oversight
We hold your agencies, freelancers, and platforms to account. No more paying for activity without results. We manage the people who manage your marketing.
KPI Scorecards & Reporting
Clear, simple dashboards that show what’s working and what isn’t. No vanity metrics — just the numbers that drive revenue.
Leadership Without Overheads
A senior marketing leader on your team — attending meetings, making decisions, driving accountability — without the full-time salary.
Is a fractional CMO right for you?
The free AI Opportunity Assessment scores your business across six areas. If your gaps are strategic — not just tactical — a fractional CMO might be exactly what you need.
Take the Free Assessment → Takes 2–3 minutes · Instant score · No sales pitchWho it’s for
Service businesses
Trades, contractors, professional services — you’re great at what you do, but marketing isn’t your thing. A CMO bridges that gap.
Growing businesses
You’ve outgrown DIY marketing but can’t justify a full-time hire. A fractional CMO scales with you.
Agency-frustrated owners
You’re paying an agency but can’t tell what’s working. A CMO holds them accountable and makes sure spend turns into revenue.
How it works
Take the Assessment
Score your business out of 110 and see where the biggest gaps are.
Review Call
We dig into your results, your business, and your goals in a focused strategy call.
Strategy & Roadmap
We build a clear plan that prioritises the actions with the biggest impact first.
Leadership & Execution
We lead, oversee, and report. Month-to-month, no long contracts.
Pricing & commitment
Fractional CMO
Month-to-month · No long contracts
Pricing is tailored to your business size and the scope of work. Most engagements start with a focused review call to establish the right level of involvement.
You can start light and scale up, or jump straight into full strategic leadership. Either way, you’re never locked in.
Not ready for a fractional CMO?
If you want marketing execution without the strategic oversight, the AI CMO might be a better fit. It’s the same AI-powered marketing system we built for our own practice — content, publishing, reporting, and analytics across every channel.
- DIY Playbook — set it up yourself, from £149
- Fully Managed — we run the whole thing, from £397/mo
Frequently Asked Questions
Do you replace our current agency?
Not always. Many clients keep specialist vendors while we lead strategy and hold them accountable. We work with your existing setup, not against it.
How fast will we see results?
Most clients see measurable impact within the first month — whether that’s faster lead response, more reviews, or clearer performance data. Strategic shifts take longer, but we prioritise quick wins alongside the bigger plan.
Are you only in Yorkshire?
Based in Wakefield, serving clients across the UK. Everything is delivered remotely — meetings, reporting, strategy.
Is there a long contract?
No. Month-to-month. Stay because it’s working, not because you’re stuck.
What’s the difference between a fractional CMO and the AI CMO?
A fractional CMO is a human leader (Neil) who sets strategy and leads your marketing. The AI CMO is an AI-powered system that handles the day-to-day execution — content, publishing, reporting. Many clients use both.
Ready to add leadership to your marketing?
Start with the free AI Opportunity Assessment. It’ll tell you whether your gaps are tactical (a system can fix them) or strategic (you need a CMO).
