Meet Neil Carroll
The On Demand CMO was founded to fix a problem Neil saw over and over during 10+ years running and partnering in marketing agencies: small businesses paying for activity, not outcomes.
Agencies sell campaigns, social posts, and reports. But most SME owners don’t need more activity — they need someone who understands their business, sets a clear strategy, and builds the systems that actually generate leads and revenue.
That’s what The On Demand CMO delivers. Neil combines hands-on marketing leadership with AI-powered tools — speed-to-lead automation, database reactivation, review systems, voice AI — that run in the background while you focus on your business.
- 10+ years in marketing agencies
- Based in Wakefield, serving clients across the UK
- Strategy + execution, not just advice
- Month-to-month, no long contracts
Not sure where to start?
The free AI Opportunity Assessment scores your business out of 110 across six key areas — and tells you exactly where your biggest wins are hiding.
Take the Free Assessment → Takes 2–3 minutes · Instant score · No sales pitchThe values that drive us
Innovation & Creativity
We embrace forward-thinking solutions, combining AI and creative strategy to help your business stand out in a competitive market.
Integrity & Trust
Your success is our priority. We believe in transparent communication, ethical practices, and partnerships built on trust.
Results-Driven
We focus on delivering measurable outcomes that align with your business goals — every marketing effort is accountable.
Collaboration
We work as an extension of your team, ensuring seamless collaboration while taking accountability for real results.
Client-Centred Focus
Every strategy is tailored to your specific business, audience, and goals. No cookie-cutter plans, no one-size-fits-all.
Speed & Clarity
Plain English, fast delivery, no fluff. We move quickly and communicate clearly because your time matters.
How we work with you
We’re not an agency that bills for activity. We’re a fractional marketing team that owns the outcome. Here’s how it works:
- Start with the free assessment — score your business out of 110 and see exactly where the gaps are
- Get your report — a detailed AI Opportunity Report with your scores, commercial impact, and your first recommended fix
- We build and run the systems — speed-to-lead, reviews, database reactivation, voice AI — all working in the background
- Month-to-month — no retainers, no lock-in. Stay because it’s working, not because you’re stuck
How the AI CMO became the foundation of everything we do
When I started The On Demand CMO, I had the same problem every fractional CMO faces: there’s only one of me. I could set strategy for clients all day, but the execution — the content, the publishing, the follow-up, the reporting — was a bottleneck.
So I built an AI-powered marketing system to run my own marketing. Not a chatbot. Not a template. A proper senior marketing operator — one that plans content calendars, writes LinkedIn posts and blog articles in my voice, publishes on schedule, tracks performance, and flags what needs attention.
It worked so well that it became the backbone of my entire practice. Every piece of content you see from The On Demand CMO — every LinkedIn post, every blog article, every email — is produced and managed by this system.
Then clients started asking: “Can I have one of those for my business?”
So we packaged it. The On Demand AI CMO is the exact same system, configured for your business, your voice, your channels. Available as a DIY playbook or fully managed by us.
Ready to find out what you’re missing?
Take the free AI Opportunity Assessment. Score your business out of 110 and get your first fix in under 3 minutes.
