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What are SEO quick wins for internal linking?

Diagram of internal links pointing from popular articles to key service pages to improve SEO
Short answer: Fix orphan pages, add descriptive anchors to priority pages, and link from high-authority posts — fast lift in crawl, relevance, and clicks.

In two sentences

Internal links are the cheapest way to pass authority to important pages. Identify orphan/low-linked pages, then add 2–3 contextual links from top posts with relevant anchor text.

Deep dive

  • Find targets: In Search Console, spot pages with impressions but low clicks; add service and local pages.
  • Link sources: Your homepage, top posts, and pillar pages. Place links in body copy or a small “Related” block.
  • Anchors: Natural partial matches (e.g., “Fractional CMO pricing”), avoid generic “read more”.
  • Orphans: Give every page at least 1–2 incoming internal links.
  • Cadence: Fix 5–10 pages per week; re-crawl in GSC.

These are not the only quick wins you can implement. Visit our Quick Wins page to get more ideas that generate customer conversations.


Last updated: September 2025. Author: Neil Carroll — The On Demand CMO.

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