“Add 3 fresh job photos to your Google Business Profile every week. Captions = service + town. Simple habit, more map views.”
Why This Matters
GBP activity is a ranking and conversion signal. Frequent, genuine photos tell Google you’re active and show customers real proof of work in their area.
However, increased visibility also means more enquiries and phone calls. If your business is not set up to respond quickly when potential customers make contact, those opportunities can still be lost. Many businesses improve their Google visibility but then miss calls or delay responses, which reduces the impact of that extra exposure. This is why it is important to understand how much missed calls are costing your business and ensure your follow-up process keeps pace with increased demand. In fact, some businesses find they are getting enquiries but not customers because their response and follow-up systems are not designed to handle increased interest.
Quick Action Checklist
- Every week, upload 3 photos from recent jobs.
- Caption format: “{Service} — {Town}” (e.g., “Boiler install — Wakefield”).
- Include team, vans on the street, before/after, and accreditations.
- Avoid stock images; they reduce trust and engagement.
- Assign the habit to one owner; schedule a 10-minute weekly slot.
Common Questions
Do geotags matter?
Not necessary. Clear captions and consistent posting are what move the needle.
What image size?
1200×900 or larger is fine. Keep images clear and well lit.
Related Resources
Want a weekly GBP content routine set up for you?
☕ Book a Virtual Coffee Date