“Your hero section has one job: say what you do, who for, and the next step—without scrolling. Ditch sliders and add a friendly ‘Book a quick call’ button.”
Why This Matters
Your hero section (the first section a visitor sees when they first land on your site) is prime real estate. It decides whether a visitor stays or bounces. Local buyers skim: they want to confirm they’re in the right place and see one obvious action to take. Anything that hides clarity (sliders, vague taglines, multiple CTAs) costs you enquiries.
Design mobile-first. Make the headline specific (service + location), add a short subhead that speaks to the customer’s problem, and place a single, friendly CTA button above the fold. If possible, include a simple availability/price signal to eliminate friction.
Quick Action Checklist
- Headline: Service + area (e.g., “Boiler Repair in Wakefield”).
- Subhead: Who it’s for / problem solved (e.g., “Next-day repairs with upfront pricing”).
- Primary CTA: One button (e.g., “Book a quick call”).
- Proof cue: “⭐️ 150+ 5-star reviews” or “Trusted since 2012”.
- Friction reducer: “From £X” or “Next-day slots available”.
- Kill the slider: Use one static hero; sliders bury key info on slide 2+.
- Mobile first: All of the above visible without scrolling on a common phone size.
Common Questions
Should I include exact prices in the hero?
Use a price signal if exact costs vary: “From £75” or “Free quote today”. It reduces uncertainty without boxing you in.
What if I have multiple services?
Give the homepage a single, clear positioning line and CTA. Use the nav or below-the-fold sections to route to specific services.
Is a phone number still useful?
Yes — but keep one primary action. Add the phone as a secondary link/text (“Prefer to call? 01924…”) so it doesn’t compete with the CTA.
Want help turning your hero into a conversion magnet?
☕ Book a Virtual Coffee Date