“Internal links beat new posts for most local sites. Link every service page to one case study, one review, and one gallery. Make proof one click away.”
Why This Matters
For local businesses, adding more blog posts often does less than wiring the content you already have. People who land on a service page are close to buying — they just need proof. When that proof is one click away, they convert faster.
Internal links also help search engines understand your site. By consistently linking each service page to a matching case study, a genuine review, and a small gallery, you send strong topical signals and distribute authority to the URLs that matter.
Quick Action Checklist
- Audit each service page and add three links: Case Study, Review, Gallery.
- Match by intent & location (e.g., “Boiler Repair Wakefield” ➜ “Boiler Repair Case Study – Wakefield”).
- Use clear anchors: “See boiler repair case study”, “Read 5-star reviews”, “View recent installs”.
- Place links high on the page (within the first screen on mobile if possible).
- From proof pages, link back to the parent service page (two-way linking).
Common Questions
How many internal links should a service page have?
Start with three “proof” links (case study, review, gallery). Add 1–2 contextual links where relevant. Keep it natural and helpful.
What anchor text should I use?
Be descriptive and human: “Boiler repair case study (Wakefield)”, “5-star reviews for boiler repairs”. Avoid stuffing exact-match keywords everywhere.
Does this replace blogging?
No — but for many local sites, internal linking gives faster wins. Keep publishing when you have something genuinely useful; wire your proof content first.
Want help wiring your proof content so it converts and ranks?
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