“A perfect 5★ with 18 reviews can convert worse than 4.7★ with 120. Volume and recency build confidence. Ask weekly, not quarterly.”
Why This Matters
Buyers don’t expect perfection; they want proof lots of real people chose you recently. A consistent weekly ask compounds your total reviews and keeps them fresh.
Quick Action Checklist
- Ask by SMS at 6–7pm with a direct link to your GBP review form.
- Trigger requests after job completion + a polite follow-up 48 hours later.
- Track: total reviews, last 90-day reviews, and average rating trend.
- Show recent reviews on key pages (service/home).
Common Questions
Won’t a few 4★ reviews hurt?
No — a natural mix looks trustworthy. Lots of recent reviews with a 4.6–4.9 average typically converts best.
Should I offer incentives?
Avoid rewards that violate platform rules. Keep it simple: a timely, easy link and a thank-you.
Related Resources
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