“Which builds trust faster on a service page: ‘Working in Wakefield since 2012’ or ‘120+ Google reviews, 4.7★’? Curious what you’d trust more.”
Why This Matters
Different trust cues persuade different visitors. Longevity signals stability; review volume signals social proof. Place one primary signal near your CTA and test which lifts clicks to booking.
Quick Action Checklist
- Choose one primary signal for a 2–4 week test.
- Position the signal adjacent to the primary CTA above the fold.
- Measure: CTA click-through and booking conversion.
- Swap to the other signal with the same layout; compare results.
- Keep the winner as primary; relegate the other lower on the page.
Common Questions
Can I show both at once?
Yes, but keep one primary near the CTA to avoid clutter. Use the other further down the page.
What if reviews fluctuate?
Use “120+ reviews, 4.7★” and update monthly. Accuracy builds trust.
Related Resources
Want a simple A/B plan to test trust signals on your site?
☕ Book a Virtual Coffee Date