How do I make AI content sound like my business?

In two sentences

AI writes generic content because you gave it generic instructions. Give it a proper brief about your voice, your opinions, and your customers’ language, and the output sounds like you instead of sounding like a template.

Deep dive

Most business owners type something like “write me a LinkedIn post about plumbing services” and get back something that could be any plumber in any country. The AI is not bad at writing. It is brilliant at writing. The problem is what you fed it.

Think about it like hiring a copywriter. If you sat them at a desk and said “just write something professional but friendly,” they would stare at you. A good copywriter asks questions first. What do you actually do. Who do you do it for. What do people say about you when you are not in the room.

AI needs the same brief. The fix is 7 questions that capture the specific, human detail that makes your content sound like you:

• How would you describe your business to someone at a barbecue? Strips out the jargon.
• What is the one thing you want every customer to know about you? Forces a single, clear message.
• What do your best customers say about you, in their words? Customer language is more persuasive than yours.
• What is the biggest mistake people in your industry make when they market themselves? Surfaces your opinions and point of difference.
• What topic could you talk about for an hour without notes? Finds your genuine expertise.
• A sentence from your website that sounds most like you. A real sample of your voice.
• A sentence that sounds least like you. Tells AI what to avoid.

Paste your answers into a simple prompt template and ask AI to write something. The difference is immediate.

We have put together a free guide with all 7 questions and the exact prompt template you can copy and use straight away.

If your AI content sounds generic, this blog post explains the full story: Why Your AI Content Sounds Generic (and How 7 Questions Fix It).