How do you reactivate old leads with automation?
Upload your past enquiries, send a personalised SMS with a simple question, follow up automatically, and offer two time slots to book. Keep replies human and short.
In two sentences
Old leads go cold, not dead. A friendly SMS + 2–3 timed follow-ups and a one-tap booking link consistently revives a slice of revenue without new ad spend.
Deep dive
- Clean your list (name, phone, last interaction, consent where required).
- Start with a question: “Hi {{first_name}}, Is this the same {{first_name}} that was interested in {{product}} a few months ago?”
- Automate follow-ups at +24h and +72h with light variations; stop on reply.
- Offer two slots from different days (“Tue 10:30 or Thu 2:00?”) with a calendar link.
- Tag outcomes (booked, not now, not interested) so you can learn and re-run.
Want to know more? Explore our Lead Reactivation service to see how automation can revive your past enquiries without extra ad spend.
Want to see this in action for your business?
Last updated: September 2025. Author: Neil Carroll — The On Demand CMO.