“Professional but friendly” describes about four million businesses in Britain. It means nothing to a machine that has never met you.
Why This Matters
Every business owner who tries AI for their marketing gets the same result: smooth, competent, and completely interchangeable with every other business using the same tool. The fix is not a better AI. It is a better brief.
Seven questions, answered honestly in your own words, give the AI enough signal to sound like you instead of sounding like a template. The questions capture how you talk, what your customers say about you, what your opinions are, and what you sound like at your best and worst.
We have put together a free guide with all 7 questions and the exact prompt template you can use straight away in ChatGPT, Claude, or any AI tool.
Quick Action Checklist
- Answer the 7 questions (10 minutes). Free guide here.
- Paste your answers into the prompt template before asking AI to write anything.
- Test it: ask AI to write a LinkedIn post about your business and compare to what you got without the brief.
- Save the completed prompt and reuse it every time. Answer once, use forever.
- Use Questions 6 and 7 (your most-like-you and least-like-you sentences) as guardrails for every piece of content.
Common Questions
Does this work with ChatGPT, Claude, and other AI tools?
Yes. The prompt template works with any AI that accepts text input. The voice profile is in the prompt, not in the tool.
Do I need to answer the questions again for each piece of content?
No. Answer them once, save the completed prompt, and reuse it every time you ask AI to write something. Update it if your business changes significantly.
What if I do not know what my customers say about me?
Check your Google reviews, Facebook recommendations, or email thank-you notes. If you genuinely have none, ask your next three happy customers: “If you were recommending us to a friend, what would you say?”
Voice is one piece of the puzzle. Want to know where the rest of your marketing stands?
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