“Schema first, copy second: LocalBusiness + Service + FAQ. This helps AI summaries pick you as the answer. Don’t bury facts machines want to parse.”
Why This Matters
Search is increasingly answer-first. AI overviews, rich results, and assistants scan your page for structured facts. If you only write copy, machines have to guess. If you provide schema, they can trust—and feature—you.
Start with three building blocks: LocalBusiness for your NAP and service area, Service for each offering, and an FAQPage to capture quick answers customers (and AIs) ask most.
• LocalBusiness (name, phone, address, geo, openingHours)
• Service (name, areaServed, offers/priceRange)
• FAQPage (2–4 specific Q&As)
Quick Action Checklist
- Add LocalBusiness JSON-LD sitewide (footer or head).
- On each service page, add a Service schema block with areaServed and a priceRange or “From £X”.
- Add an FAQ section with 2–3 Q&As and generate FAQPage schema.
- Ensure your on-page copy mirrors the same facts (NAP, areas, price signals).
- Validate with Rich Results Test; fix errors/warnings.
Common Questions
Will schema alone make me rank?
No. It’s an enabler, not a silver bullet. It makes your facts machine-readable so you can earn rich results and visibility faster.
Can I include pricing if it varies?
Use priceRange or “From £X” in the offers property. Align with what’s shown on-page to avoid mixed signals.
What about multiple towns?
Set areaServed as a list (towns or counties) and keep your LocalBusiness address accurate. Use location pages only where they add unique value.
Want help wiring LocalBusiness, Service & FAQ schema across your site?
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