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Every small business hits a quiet patch. The question is not whether it will happen — it is what you do next. And the answer is almost certainly not what you think.

Most small businesses market where they think they should, not where their customers actually come from. Here is how to find out what is really working and fix the leaks before you spend another penny on ads.

Most small business owners cannot tell which marketing channels bring in customers. Here are five things to check before you spend another penny, plus how plugging one gap produced 12 new appointments in six weeks.

Most small businesses stop following up after one or two touches. The evidence says the sale happens after five to twelve. Here is what a practical follow-up sequence looks like.

The generic answer is 5-10% of revenue. The real answer starts with fixing the leaks in your marketing bucket before you spend another pound.

Honest advice on whether your small business needs a marketing agency, from someone who spent 10 years inside them. The answer might surprise you.